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Brand Manager, GOLF

Are you innovative, passionate, driven and will not stop till you find a solution? If you are, join Team Rapsodo!

At Rapsodo we’re committed to helping athletes reach their full potential and we are looking to grow our talented team. Come work with a fast-growing sports tech company whose partners include Golf Digest, SkyGolf, 2020 PGA Teacher of the Year Mark Blackburn, 30 MLB teams, and top NCAA athletic programs. We are looking for an individual to join our rapidly growing marketing team This is a mid-level position with excellent growth opportunities with one of the fastest growing sports-tech companies in the world.

U.S., St. Louis, MO

The Brand Manager, Golf is the marketing point person for the Rapsodo Golf brand and products. They are is a key player on the marketing team, responsible for strategy development, marketing campaign creation and execution. A highly collaborative player, this individual should be strategic, creative, and focused on building differentiated ideas and programs that deliver on brand, product and channel goals. They will be well versed in marketing tactics that drive results (web, email, events, influencers, PR, research, marketing trends, etc.) and will analyse past performances, look for opportunities and prioritize initiatives that will have the greatest impact on growing the brand and retaining customers.

  • Leads the development of the Golf marketing strategy, working collaboratively with internal stakeholders
  • Responsible for managing the execution of marketing campaigns and initiatives that fulfill the corporate strategy of Rapsodo’s Golf business
  • Coordinates and leads the development of go-to-market product plans across multiple teams
  • Collaborates closely with internal teams to ensure proper execution and brand success of all golf marketing initiatives
  • Manages the execution of all golf sponsorships and partnerships agreements
  • Leads the development of the Golf content strategy and works collaboratively to ensure flawless execution
  • Manages the coordination and execution of all golf events and trade shows
  • Supports brand integrity through the review and implementation of marketing elements (messaging, visuals, UX)
  • Stays current on industry trends, consumer needs, competitive landscape, and seeks to understand changing market dynamics
  • Manages Rapsodo Golf social media channels
  • Ensures website content/visuals are current, fresh and support ongoing brand and ecommerce initiatives
  • Analyzes, tracks and reports on golf marketing performance
  • Effectively leads, plans, coordinates and communicates marketing projects and initiatives to internal stakeholders
  • Collaborates with external stakeholders including vendors, partners and agencies to execute marketing plans and initiatives
  • Performs other job duties as assigned
  • BS/BA required, MBA preferred
  • Outstanding written and verbal communication skills
  • 8+ years of experience in Marketing, Brand & Portfolio Management, Product Development.
  • 6+ years of CPG marketing experience
  • 4+ years of experience with social media platforms preferred
  • Demonstrable experience building and executing marketing campaigns to support key product launches
  • Experience leading/managing multi-discipline projects strongly preferred
  • Experience developing digital marketing strategies in support of ecommerce channels highly preferred
  • Copywriting experience a plus
  • Background of working with agencies and creative teams
  • Experience working with brand influencers a plus
  • Experience creating and communicating performance KPIs and scorecards to internal stakeholders
  • Self-starter with a strong desire to learn
  • Action-oriented with the ability to handle multiple projects and meet deadlines
  • Excellent organizational and time management skills
  • Proficient in Microsoft Excel, Word, PowerPoint
  • Exceptional communication and presentation skills

If you think you have what it takes and look forward to working independently as well as contribute in an innovative, passionate and driven environment, please send in your application.