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PERFORMANCE MARKETING / DIGITAL MARKETING MANAGER ANALYST

Are you innovative, passionate, driven and will not stop till you find a solution? If you are, join Team Rapsodo!

Rapsodo is a Sports Technology company with offices in the USA, Singapore, Turkey, and Japan. We develop sports analytics products that are data-driven, portable, and easy-to-use to empower athletes at all skill levels to analyse and improve their performance.

At Rapsodo we’re committed to helping athletes reach their full potential and we are looking to grow our talented team. Come work with a fast-growing sports tech company whose clients include MLB teams, top NCAA baseball/softball programs, and golf professionals.

JOB LOCATION
U.S., St. Louis, MO
JOB DESCRIPTION

We are looking for an individual to join our rapidly growing marketing team. This is a mid-level position with excellent growth opportunities with one of the fastest growing sports-tech companies in the world.

The Performance Marketing / Digital Marketing Manager Analyst is a key player on the marketing team, responsible for the build, execution and analysis of Performance Marketing and SEO campaigns. We’re looking for a proven self-starting, digital marketing guru, someone who enjoys digging into the data and analytics to problem solve their way to ROI positive campaigns. The ideal candidate has a high technical aptitude, is digitally savvy, a strong communicator and will jump at the chance to take on a new challenge.

RESPONSIBILITIES
  • Develop and oversee the execution, optimization and day-to-day performance of Performance Marketing (Social, Search, Amazon, Display) and SEO campaigns, ensuring campaigns drive qualified traffic and exceed defined KPI goals
  • Conduct website health, traffic, search, keyword and campaign analytics to determine the best campaign settings
  • Develop strategy for rapsodo.com to ensure top-notch customer experiences that drive conversions
  • Track, analyze and interpret digital marketing data to learn and optimize
  • Uncover delivery issues, optimize and test new approaches
  • Champion campaign insights, gaps, areas of opportunity or areas of misalignment to help the organization understand and act on content, creative, and tagging opportunities
  • Provide direction, develop campaigns and drive production of Performance Marketing campaigns (Paid Social, Paid Search, Paid Video, Email and others as directed)
  • Perform independently or support agency partner(s) to deliver complete, accurate and on-time campaigns (as directed)
  • Proactively and effectively collaborate with a variety of internal and external partners to define requirements, plan tests, solicit feedback and confirm campaign and promotional details (timing, budget, messaging and expected outcomes)
  • Review, analyze and communicate campaign performance clearly to stakeholders
  • Conduct A/B testing across ads and landing pages and hold responsibility for managing a campaign learning playbook
  • Make adjustments to ensure ongoing resource efficiency through innovation and process optimization
  • Stay current with SEO, Google, Facebook and other Performance Marketing best practices and emerging trends
  • Leverage a range of available reporting tools to understand performance; including, Paid Platforms (Facebook, Google, etc.), Google Analytics, SEMRush, Hot Jar, etc.
  • Recommend new analytics tools and serve as marketing lead for creation and maintenance of marketing performance dashboard
  • Analyze and report on marketing performance including lessons learned and recommendations, etc.
  • Perform other job duties as assigned
REQUIREMENTS
  • Bachelor’s Degree
  • 7+ years of professional experience preferred, with 2 or more years of day-to-day SEO campaign setup, strategy and management (in-house or agency)
  • 5+ years of experience tracking, analyzing, and interpreting digital marketing data
  • A history of building, managing and optimizing Performance Marketing campaigns required
  • Solid experience working in Google Ads and Facebook Ads
  • Google Analytics Certified and Google Ads Certified required
  • A data “nerd” with the ability to notice patterns within data
  • An interest in psychology and digital consumer behavior
  • Strong communication skills
  • Sense of urgency and motivated to always learn and improve
  • Ability to work independently and in a highly collaborative team environment
  • Exceptional time management skills, including the ability to handle multiple projects and ongoing tasks; while effectively pivoting to manage changing priorities
  • Innovative thinker, self-starter and fast learner

If you think you have what it takes and look forward to working independently as well as contribute in an innovative, passionate and driven environment, please send in your application.